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4 Tools and Software to Boost Your Cold Email Campaigns

Tools and software to boost your cold email

Cold email campaigns remain a powerful strategy for businesses to reach out to potential clients, establish new connections, and generate leads. However, executing an effective cold email campaign requires more than just a well-crafted message. It involves the right cold email campaign tools and software to ensure your emails reach their intended recipients and resonate with them. 

In this article, the four essential best email software and tools for your cold email campaign are mentioned to boost success, especially focusing on those that offer free options and can be effectively utilized in India. Additionally, the insights are covered on where to find a comprehensive guide in PDF format for further reading. 

Tools and software to boost your cold email

Best used Tools and Software to Boost your Cold Email Campaign


Mailshake is a popular tool and cold email campaign software that is designed to streamline your business development outreach in India. It offers a range of features that make it easier to manage large-scale email campaigns. 

Key Features:

Automated Follow-ups: Mailshake allows you to set up automated follow-up emails, ensuring that you stay persistent without manual intervention.

Personalization: The tool provides robust options for personalizing emails at scale, making each email feel unique and relevant to the recipient.

Analytics and Reporting: Detailed analytics help you track open rates, click-through rates, and responses, enabling you to refine your approach over time.


User-Friendly Interface: Mailshake’s interface is intuitive, making it accessible even for those who are new to cold email campaigns.

Integration: It integrates seamlessly with CRM tools, enhancing your workflow efficiency.


Mailshake offers a free trial, with premium plans that unlock advanced features. This makes it an excellent starting point for looking to experiment with cold email campaigns without immediate financial commitment. is a powerful top cold email software for boosting your cold email campaign for free, finding professional email addresses associated with any company domain. It’s invaluable for building a targeted list of prospects.

Key Features:

Email Finder: allows you to find email addresses by entering the domain name of a company.

Email Verifier: It helps verify the authenticity of email addresses, reducing the bounce rate of your campaigns.

Bulk Search: You can perform bulk searches to find multiple email addresses at once, saving time.


Accuracy:’s email verification feature ensures that your emails reach valid addresses, enhancing deliverability.

Ease of Use: The platform is straightforward, with clear instructions and a simple interface.

Pricing: offers 50 free searches per month, making it a cost-effective solution for small businesses and startups in India. For larger needs, various paid plans are available.


Sendinblue is among the cold email marketing tools that is an all-in-one marketing platform that excels in email marketing. It’s particularly beneficial for businesses that want to manage multiple marketing channels from a single platform.

Key Features:

Email Campaigns: Sendinblue offers extensive tools for creating and managing email campaigns, including templates and a drag-and-drop editor.

SMS Marketing: In addition to emails, Sendinblue supports SMS marketing, allowing for multi-channel outreach.

Marketing Automation: Advanced automation features help you send the right message at the right time based on user behavior.


Comprehensive Tools: Sendinblue’s suite of tools covers everything from email design to detailed analytics, providing a complete solution for cold email campaigns.

Affordability: The platform offers a free plan that includes 300 emails per day, making it accessible for businesses of all sizes in India.


Sendinblue’s free plan is generous, and its paid plans are competitively priced, offering more advanced features and higher sending limits.


Lemlist is among the best innovative email outreach tools which is focused on personalization and automation. It’s designed to help your emails stand out in crowded inboxes.

Key Features:

Personalized Images and Videos: Lemlist allows you to add personalized images and videos to your emails, increasing engagement.

Automated Follow-ups: The platform supports automated follow-up sequences, helping you stay persistent without additional effort.

A/B Testing: Lemlist offers A/B testing features to optimize your subject lines and email content.


Enhanced Personalization: Lemlist’s focus on personalization helps your emails catch the recipient’s attention, improving response rates.

Easy Integration: The tool integrates with various CRMs and other marketing tools, streamlining your workflow.


Lemlist offers a 14-day free trial, giving you the opportunity to explore its features before committing to a paid plan. This trial period can be especially beneficial for businesses in India to test the tool’s effectiveness.


Implementing the right cold email campaign tools and software to boost your cold email effectiveness campaigns. Mailshake,, Sendinblue, and Lemlist each offer unique features that can enhance your outreach efforts. Whether you are looking for free options or advanced features, these tools provide valuable resources to optimize your campaigns.

For businesses in India, these cold email software and tools are particularly advantageous due to their cost-effective plans and ease of use. By leveraging these platforms, you can improve email deliverability, personalize your messages, and automate your outreach, ultimately leading to higher engagement and conversion rates.

In short, the right combination of the best cold email tools and software can transform your cold email campaigns from mediocre to exceptional. Start with the free trials and basic plans to understand which tool fits your needs best, and gradually scale up as your campaign grows. Happy emailing!